About
Hi, I’m Vishal Gupta, a chartered accountant, an entrepreneur, and a writer.
Business strategy is so important. But unfortunately, most think it’s all about marketing, competition, product, etc. Finance often doesn’t get the attention it deserves. No strategy can work well if the finance part of it makes little sense. For example, the strategic decision to acquire a competitor requires a thorough understanding of its financial consequences, both immediate and future.
Financial strategies are also important standalone. For example, a company’s strategies regarding profitability, reinvestment, buybacks, debt, and fundraising can be crucial to its success or failure.
You know what’s even more unfortunate? There is no resource out there that specifically talks about just financial strategies.
This is where this blog comes in. It’s where founders, CEOs, CFOs, operators, and small business owners learn about financial strategies. Not theoretically, but practically, with the help of real-world case studies. The idea is to help them strategize finance in a way that grows their businesses by leaps and bounds.